Sustainability is no longer optional, but a requirement for success on Bol.com. Since the platform update in January 2026, the ‘Goede Keuze’ (Good Choice) label has become more prominent than ever. Consumers are increasingly filtering for sustainable products, and Bol.com rewards sellers who lead in this area with better visibility.
What Changed in 2026?
While the ‘Goede Keuze’ label used to be a nice extra, it’s now an essential part of the buying experience. The criteria have been tightened and now cover not just the product itself, but the entire lifecycle and supply chain.
1. Stricter Product Criteria
In 2026, Bol.com collaborates with independent organizations to validate sustainability claims more rigorously. Whether it’s recycled materials, energy efficiency, or fair production: proof is key.
2. Sustainable Logistics
The label is now also influenced by how you ship. Sellers using plastic-free packaging and carbon-neutral delivery options get priority. This is where automation comes into play.
How to Obtain the Label as a Seller
Getting the ‘Goede Keuze’ label requires a proactive approach. Here are the steps you need to take:
- Audit your assortment: Which products already meet the new standards and which need to be replaced or adapted?
- Optimize your data: Ensure all sustainability characteristics are correctly filled in your product information (PIM).
- Choose sustainable partners: Work with suppliers and logistics partners who prioritize sustainability.
The Role of Automation
Managing a sustainable assortment brings additional administration. You need to track certificates, report packaging data, and ensure your logistics choices are consistent.
With Schakel, you can streamline this process. By seamlessly synchronizing your Shopify inventory and product data with Bol.com, you ensure the right sustainability characteristics are always up-to-date. Moreover, through smart integrations, you can directly choose the most sustainable shipping option for each order.
Conclusion: A Green Future
The ‘Goede Keuze’ label is the symbol of trust and quality on Bol.com in 2026. By investing in sustainability now and automating the associated processes, you secure your business’s place in the future of e-commerce.
Your Action List for 'Goede Keuze':
- Check the updated sustainability criteria in your seller account.
- Update your product information with relevant certifications.
- Switch to sustainable shipping materials.
- Use Schakel to ensure your data integrity.
Want this handled automatically? Pick your connector.
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